BrandPost: Developing a Top-Down Data Strategy

A 2017 article in Forbes posed an intriguing question: Data rules the world, but who rules the data? The organizations that collect it, the systems that store it, or the analysts who decipher it?  The fact that the question is being asked highlights the data problem at enterprises large and small. That is, the absence of a comprehensive set of data “laws” that govern the collection, sharing, and use of data. For several years, “data as a strategic imperative” has si