BrandPost: Design Thinking – What’s it all About?

Mention the word “design,” and many people immediately think of pictures and colors. But when it comes to designing for technology focused tasks, beauty is in the eye of the user. Design thinking is a discipline that solves problems and redesigns tasks by working from the viewpoint of the user to come up with a new approach to processes that addresses common pain points.This user-focused approach to product development yields spectacular results. Companies that adopt a design thinki