BrandPost: Customer Engagement: A Data-Driven Team Sport

For organizations that have a big data strategy and a team of analysts in place, a critical next step is building a customer-centric view with the data. Most organizations are seeking this customer-centric, data-driven approach with their digital transformation initiatives.The CIO is best positioned to provide this customer-centric view across the organization, says Graeme Thompson, Informatica CIO.“You have to think about [digital transformation] in a connected way across the entire compa