BrandPost: Customer Comes First In Successful Digital Transformation
Digital transformation, AKA DT, DX or Industry 4.0, is changing everything, as is the other hot business phenomenon, customer experience (CX). CX is the product of an interaction between an organization and a customer over the duration of their relationship, including a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service. But is DT driving CX, or CX driving DT?
According to at least one report, CX is on top (55% of organizations). However address
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