BrandPost: Competing for Growth: Creating a Customer-Centric Connected Enterprise

Few words have consistently buzzed around the digital age like “omnichannel” — in response to increasing customer expectations for a seamless purchase journey, in an effort to deliver better customer experiences. CEOs themselves feel a growing responsibility to represent the best interests of their customers, according to KPMG International’s 2017 CEO Outlook Survey.While multiple cross-channel interactions are important for customer engagement, they alone are not enough