BrandPost: Cognitive Analytics. Say What?

Say “cognitive analytics” and you typically get two reactions. For some, it’s a new consulting buzzword that makes a simple thing sound complicated. For others, the feeling is, “Maybe companies somewhere are doing it, but we’re not and we’re never going to.”The first may be true. The second is likely not. Cognitive analytics are coming your way and there’s no doubt about it.Business professionals generally refer to cognitive analytics when talking