BrandPost: CIO Interview with Brannon McDaniel, SVP, Global IT, General Cable

Today, the smartest long-standing brands use tech to improve experiences while still respecting their history and culture. A great example is General Cable, which, after nearly two centuries, brought in its first Global IT leader. Brannon McDaniel explains what it means to take the physical cable business into the future.What is your main focus as CIO of this massive business?I’ve been in the role for six months and it’s actually a new position for the company. Historically, we have