BrandPost: Building a Successful Customer Experience

It’s easy to get caught up in the excitement — and more than a little concern — about digital transformation, the business phenomenon being enabled by cloud computing, Internet of Things (IoT), big data and analytics (BDA), mobility, social media, and security.What’s not to like about enhanced business agility and responsiveness — i.e., a 33% increase in speed to market; 40% increase in customer satisfaction; and 37% increase in new business revenue — in the e