BrandPost: Building a Strong Data Analytics Foundation

In a recent conversation with a colleague, we talked about people’s natural tendency to focus on the newest and coolest tools for data analytics. People often want to believe that if you invest in the bright and shiny toy for a very specific purpose, your problems are going to be over. But, of course, it’s never that simple—especially when it comes to data analytics. Many people have learned the hard way that chasing a bright, shining analytics toy can get you into a lot of tro