BrandPost: Adobe Experience Platform Makes Delivering Personalized Customer Experiences a Reality

Businesses today track a lot of different information about a customer’s interactions with their website, content, and other marketing activities. And chances are theystore this information in multiple and siloed applications and databases. With disparate data stored in disconnected apps, the ability to create a “360-degree view of the customer” is virtually impossible. Worse, the time needed to combine even a few data sources makes real-time responses or offers out of the que