BrandPost: Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience

The goal for today’s brands is clear: Enhance the customer experience with greater personalization, applied consistently and across touchpoints. While this seems like a relatively simple objective, delivering it has been difficult up to this point. Now, though, Adobe is bringing new capabilities and functionality to Adobe Experience Platform, enabling truly game-changing customer experiences that give brands a competitive advantage.
“Customer experience is the new battleground for b