BrandPost: A Tale of Two Software Development Approaches

Modern product management has its roots in the 1920s, when Proctor & Gamble researchers sought to better sell products by better understanding how they were actually used by consumers. As the computer industry emerged, product management and product development became increasingly entwined, with the development of software necessitating a development process model to move the product lifecycle from customer need to market success.For most companies involved in software development, that pro