BrandPost: 5 Takeaways from SAP TechEd 2015

The SAP TechEd events in Las Vegas and Barcelona were ambitious and successful showcases for many of SAP’s new technologies. SAP reiterated the company’s HANA-centric strategy and reinvention of its technologies from business processes to entire applications. The implicit message was “the time for digital transformation is right here, right now.”
You may have thought it’s a B2C world, but it’s really C2B. Today, it’s the customer experience that matters