BrandPost: 5 Strategic IT Steps: Use Data For Business Knowledge

Today, the big problem organizations face isn’t lack of data!For example, one single jet engine produces a staggering 20 TB of raw data per hour of flight—about 1,000 high-definition movies. We live in a fully wired world, but the challenge is to make sense of all that data—and fast.The smart organization, in its evolution to full intelligence, has access to an avalanche of data, including:
customer behavior,
brand sentiment analysis,
product uptake rates,
product issues data,
supplier