BrandPost: 3 Keys to Keeping Up with Your Ever-Changing Customers

It’s a moving target: As companies struggle to become more agile and responsive to customer demands, customers change what they’re looking for—with increasing unpredictability. According to the 2017 PWC Global Operations Survey, 63% of business leaders said their companies find it challenging to understand their customers’ priorities, and 61% are hard pressed to change directions in response to a customer need. It’s a bit like navigating by a GPS with spotty satell