04-05-2017 17:49 via

Banking bots highlight conversational commerce trend

A new generation of consumers connecting with their friends via messaging platforms expects the same conversational tools from their favorite brands. Financial services firms are giving it to them.Western Union joined MasterCard and Wells Fargo among the financial services leaders to announce chatbots for Facebook Messenger at the social network giant's F8 Facebook developer conference last month. The company's money transfer bot allows Facebook Messenger users in the U.S. to digitally wire mone
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