Balancing privacy with data collection in Allstate mobile app

Allstate Insurance Co. developed Drivewise, a usage-based insurance (UBI) program, to collect telematics information about customers’ driving behavior, such as braking, speed and driving time of day. Originally enabled by a device that plugs into a customer’s vehicle, the company has since developed Drivewise Mobile.
This app collects the same information via a driver’s smartphone as long as the phone is in the vehicle. Although other insurance companies have similar telematic