B2B marketers start to see value in social media

Social media is becoming a preferred channel for business-centric sales and marketing professionals, according to a new report from Forrester Research. While B2C marketers have been using social for years, it is now a crucial access point for establishing new and rewarding relationships in the enterprise, the report says. B2B marketers still lag behind their consumer-focused peers, according to Forrester, but the gap is closing, and more businesses will likely follow the trend as the ROI of