Are your marketing pros ready to handle big data?

The role of a marketer is to help leverage brands, products and overall awareness of a business' core mission. That means analyzing data has become increasingly valuable to marketers, giving them real-time insights into trends, current campaigns and failed initiatives.
"Marketers today are more in tune to numbers, figures and metrics than ever before -- they understand that the success of their marketing campaigns rely on the ability to analyze data and turn behaviors and actions of buyers and c