Apple's Plus plan pays off

Features limited to the iPhone 7 Plus helped boost sales of the larger smartphone, but they were not the only reasons why a higher percentage of customers went big last year, analysts said.
"The nature of the market is also shifting," said Ben Bajarin of Creative Strategies, in a recent interview. As consumers encounter large-screen smartphones with more frequency -- especially ones owned by friends -- there's a bandwagon effect, he explained.
Although the shift to bigger screens has been stron