Apple moves its iAd platform to self-service model

Apple's six-year effort to build a new advertising business that targets iOS users this week hit a major bump in the road. The company plans to abandon significant components of its iAd platform, and it will no longer sell or create mobile ads, according to a report on BuzzFeed.com. The company will also reportedly eliminate its iAd sales force, and replace it with an automated process and updated mobile ad platform that publishers can access directly. Publishers will also gain full rights