Apple launches new @AppleSupport channel on Twitter

Apple is finally warming up to social media and this week took to Twitter with a new customer service and outreach tool. Apple's @AppleSupport account went live yesterday, and within 24 hours it amassed 125,000 followers and tweeted more than 2,400 times, an average of roughly 5,200 new followers and 100 tweets per hour. Apple says the account will be live every day from 5 a.m. to 8 p.m PST. Support representatives will answer questions and provide tips, tricks and other information. One of