Amazon takes aim at Etsy with 'Handmade' store for handcrafted items

Amazon.com has made a pitch for the handicrafts market occupied by players like Etsy by setting up its own "Handmade at Amazon" store.Perhaps reflecting the concern of some users that handcrafted items peddled online are often factory-made, Amazon is making a big deal about the artisans and the personalization offered on the products on its new store.On its store page, it invites customers to, for example, connect with the artisan through their profile page "and discover their personal story to