Ads mislead over broadband Internet access pricing, regulator warns

Pricing in ads for broadband Internet access is too often misleading and needs tighter regulation.That's the verdict of the U.K.'s Advertising Standards Authority, which on Wednesday gave ISPs six months to clean up their act before it introduces new rules on how they can promote their services.The monthly cost of broadband Internet access bundled with fixed-line telephone service ought to be simple enough to determine.However, after viewing a typical ad, only 23 percent of people could correctl