Adobe takes aim at customer experience, partners with Microsoft

Customer experience is the name of the game at Adobe Summit 2017 in Las Vegas this week. Today the company unveiled its new Experience Cloud offering, along with a new partnership with Microsoft aimed at creating a standard semantic data model for customer experience apps and services.For years, digital marketers have measured digital interactions to gather customer data in an effort to optimize customer interactions in real-time by doing things like personalizing landing pages and targeting dis