A CIO's guide to understanding analytics

Wherever you turn, businesses are putting analytics into action. Retailer American Eagle outfitters, for example, uses an algorithm to figure out how best to fulfill online orders with products shipped from physical stores. Insurance company Allstate calculates premiums using an algorithm that weights different risk factors. Even beverage maker Minute Maid is applying algorithms to its orange juice, taking into account not just consumer preferences but its supply chain.To read this article in fu