9 proven methods for generating sales leads

In the digital age, businesses have more ways than ever to attract new customers. Which lead generation strategies, or channels, are the most successful? That often depends on who you are trying to reach – and what you are selling. But the following nine approaches are considered by sales and marketing experts to be the most effective.1. Referrals
“Did you know that 82 percent of B2B decision makers start the decision-making process with a referral?” says Alex Kehaya, founder,