8 things you need to know about Google AMP

Last year, the search engine optimization (SEO) community was all abuzz about "Mobilegeddon," or Google's mobile-friendly search engine algorithm.This year, the mobile SEO buzz is focused on Google's Accelerated Mobile Pages (AMP), though this time there's less "doomsday" urgency. But what exactly is AMP? Who needs to implement it and why? What are the potential pitfalls? And what role does the IT department play? We asked a number of SEO experts for answers.1. What is Google AMP?
AMP is an