8 keys to ecommerce success

These days, anyone with something to sell, some money and some time can set up shop online. However, building an ecommerce site “is not like the Field of Dreams,” says Danielle Savin, director of digital strategy and digital marketing at LYONSCG, an ecommerce/digital agency. “Just because you build it does not mean that anyone will [come] to your web store.”[ Related: 11 ways to build your online brand ]If you want online shoppers to buy from you, you need to have not jus