7 ways social media can improve customer satisfaction

As many organizations already know, social media can be a powerful customer relationship tool, driving traffic to your brand. It can also damage your brand when not used properly.“Many brands have been severely damaged by not respecting social media, either by engaging on an ad hoc basis or simply having the wrong team or individual [or strategy to] manage it,” says Mark Harrington, vice president of marketing at Clutch, a customer loyalty program provider.So how can your brand succe