7 ways small businesses can leverage customer data

While big companies have been using big data to identify trends and track customer behavior for a while now, smaller businesses, with smaller budgets and fewer resources, are often unable to. However, by simply analyzing the data they’ve collected from email lists, customer purchases, social media and other sources, SMBs can gain a variety of insights into their customers – and use this knowledge to improve processes and discover new business opportunities.[Related: 8 ways to make th