7 marketing technology predictions for 2016

As 2015 comes to a close, more than 2,000 advertising technology startups are vying for a piece of the burgeoning market, according to Terry Kawaja, founder and CEO of investment bank Luma Partners. However, large companies such as Facebook and Google dominate the space, and they're squeezing out the smaller, more niche players.Earlier this year, Kawaja predicted that only 150 of these 2,000 ad tech startups would break even without incurring any loss to investors, either through acquisition, me