7 attributes of a successful CMO in the digital age

Conducting market research. Overseeing branding and messaging. Working with the sales team to drive revenue. These were the traditional responsibilities of a CMO. And they still are. But with the rise of digital marketing and social media, as well as video and mobile technologies and analytics and CRM, the role and responsibilities of CMO have grown and evolved.Here are seven qualities CMOs, or aspiring CMOs, need to be successful in today’s digital marketplace.1. Tech savvy
“As CMOs