6 ways Twitter can help your business go beyond PR

Many businesses still think of Twitter as only a public relations tool. But Twitter is more than just a way to publicize a new product or service. It’s a way for businesses to quickly connect and engage with customers, partners and employees and build a loyal following. So how can your brand leverage Twitter beyond PR? Following are six innovative ways to use the social media service that can benefit your bottom line.1. Lead generation/customer acquisition. “Businesses can use Twitte