6 tips for a better mobile retail experience

Maybe you’re just looking for shopping inspiration. Or, perhaps you want a great deal or some personalized suggestions. So, you load up a retailer’s mobile app or surf to their mobile website. Done and done, right? Wrong. If your experience is like that of a good chunk of today’s consumers, this can be a road to nowhere that is nothing like the elegant mobile experiences you’ve become used to on apps like Uber or sites like Amazon. The retail app might not load prope