5 things you need to know about account-based marketing

At the spring Marketing Nation Summit in Las Vegas, account-based marketing (ABM) shared the keynote spotlight with the likes of Will Smith and famed author and Mount Everest climber Alison Levine. ABM's prime stage time was partly due to the announcement from Marketo CEO Phil Fernandez that his company is building an ABM ecosystem with its partners. (Marketo, recently acquired by Vista Equity Partners, produces the annual Marketing Nation Summit.)  In addition to Fernandez's announcem