4 keys to creating a customer-friendly omnichannel experience

To reach today’s consumer, whether baby boomer or millennial (or somewhere in between), brands need to sell their products and services via multiple channels. But just having a presence on Main Street and on the Web is not enough. To be successful, retailers need to have an omnichannel strategy, a plan for providing consumers with a cohesive shopping experience no matter which channel they use to engage with the brand. Following are four ways to do this.1. Establish a consistent brand exp