3 keys to keep your data lake from becoming a data swamp

For years, buoyed by technologies like Apache Hadoop, organizations have been seeking to build data lakes — enterprise-wide data management platforms that allow them to store all of their data in their native format. Data lakes promise to break down information silos by providing a single data repository the entire organization can use for everything from business analytics to data mining. Raw and ungoverned, data lakes have been pitched as a big data catch-all and cure-all.But Avi Perez,