14 email marketing mistakes to avoid

Despite the rise of social media and texting, email marketing is still an effective way to reach prospective and existing customers. But if you want your email to stand out in the inbox, and not wind up in the trash, avoid making these 14 email marketing mistakes.[ Related: 15 ways to improve your email marketing campaigns ]Mistake No. 1: Not optimizing your emails for different platforms and mobile devices.
“Outlook, Gmail, Yahoo, etc., all display emails slightly differently, and all loo