14 digital marketing mistakes and how to avoid them

Even the most experienced digital marketers occasionally have campaigns that don’t yield the desired results. But you can help ensure your next campaign doesn’t meet with failure by avoiding these 14 potentially costly digital marketing mistakes.[ Related: Adidas CIO plays to win at digital marketing ]1. Not having clear campaign goals. One of the biggest mistakes digital marketers make is “not establishing analytics goals prior to the start of a campaign,” says Geoff Hoe