12 companies that do ecommerce content marketing right

The RIGHT way to do ecommerce content marketingImage by ThinkstockFew topics are more boring than sleep … except maybe duct tape. Yet, you might think differently about both topics if you visited Van Winkle's, a site about sleep that's produced by mattress startup and industry disruptor Casper, or the website of Duck Brand, which sells, yep … duct tape.To read this article in full or to leave a comment, please click here