11 ways to build your online brand

One of the most difficult aspects of starting a business is getting people to know who you are. You may have a great product or a great service, but people want to know who you are as a company – what your brand is – before they buy from you.[ Related: 8 ecommerce categories that will be hot in 2016 ]So how can new ecommerce and multichannel businesses create a strong brand presence online, and off? Here are 11 tips.1. Research your brand/company name – and register it. “