10 common content marketing mistakes (and how to avoid them)

"Behind every piece of bad content is an executive who asked for it." 
This tweet-worthy comment comes from Michael Brenner, CEO of Marketing Insider Group, a content marketing and development firm. Too often, when executives ask for marketing content, no clear vision exists for it, Brenner said during a session at the recent Marketing Nation Summit in Las Vegas. "What will be the business impact of the content requested?" he asked. "How will it be measured?"
As much as 60 to 70 percent of