28-07-2016 16:01 via cio.com

1 in 4 desktop owners use ad blockers

Ad blockers have a bad reputation in some circles, but they also get a lot of love.A new study from the Interactive Advertising Bureau (IAB) found 26 percent of desktop computer users and 15 percent of mobile device owners use ad blocking software to remove advertisements from the sites they visit. Males between 18 and 34 years of age represent about 32 percent of all ad-blocker use, and women of the same age range comprise 22 percent of use, according to IAB. The advertising trade group is
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