Rethinking HSAs in 2026: How HR Can Apply Consumer Finance Principles to Boost Benefits’ Value

The annual chaos of open enrollment may be largely behind us, but for HR teams, the work of maximizing employee benefits is just beginning. Now, as leaders pivot to 2026 planning and strategy, they confront a crucial opportunity to drive engagement across benefits programs.
One powerful and timely benefit that requires this strategic focus is the Health Savings Account (HSA). Even though the eligible market for HSAs is now larger than ever, many employees underutilize these benefits due to perva