Why Machine Learning is Critical to Effective Upselling - By Jason G. Bryant Nor1 Founder and CEO

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should 'gauge the needs of callers and walk-ins' then offer relevant upselling opportunities. In effect, asking the front desk to do something they aren’t really meant to do nor have the time to do, not on their own, at least.