Tourism in the Balkans: Raising the Bar for Europe

Amidst relatively modest growth in visitor numbers across Europe during 2019, the Balkans region has been this year’s stand-out success story for the tourism industry.Ask anyone that has experienced the area’s rugged mountains, glittering coastline and UNESCO World Heritage sites firsthand and the attraction will become crystal clear. But for years this relatively unspoiled corner of Western Europe was considered an ‘off-the-beaten-path’ hidden treasure.