Guest Satisfaction in the Lodging Industry Bounces Back for a Second Straight Year, ACSI Data Shows

Satisfaction across airlines, lodging, car rentals, and online travel agencies climbs again, returning to prepandemic levels, according to the American Customer Satisfaction Index (ACSI) Travel Study 2023&2024. The airline industry stands out, hitting an all&time customer satisfaction high of 77 after a second straight 1% year&over year improvement.