Gen Z Travel Habits Push Loyalty Programs Toward Integrated Booking

Agoda’s survey of Asian travelers indicates that Gen Z expects travel rewards to be integrated into booking platforms, with easy ways to search, book, earn and redeem points. Respondents emphasize cultural, outdoor and food experiences, while many favor shorter, more frequent trips and consider sustainability. The findings suggest banks, airlines and loyalty providers could adapt programs by adding personalized offers, certified accommodations, off-peak incentives and travel services insid