Get UPLIFTED with Ford at 2020 ESSENCE Festival

Nothing, not even a pandemic, would stop us from bringing the ESSENCE Festival of Culture to you in 2020. Our staff knew that you needed to connect with this long-standing ESSENCE experience more than ever. As we worked to build the first-ever virtual ESSENCE Festival, we turned to our partners at Ford, who immediately rose to the occasion and created a space for past and new attendees that honors the traditional festival experience in a new and reimagined way.Uplifting You!Ford created a dynami